What Is Magento? Types of Magento Platforms

What is Magento?

Ecommerce offers innovative platforms as well as additional applications which are aimed on developing your website in the most efficient way. It turns out to be a great tool when it comes to making your online business as profitable as possible. Magento platform appears to be one of the most popular platforms due to several features and advantages in comparison with other platforms. Let’s have a closer look on them a find out why every Magento development company has turned into a necessity. First, we need to find out what Magento is. This platform is provided practically by every ecommerce design company and can be used for both small business as well as large enterprises. It will be efficient for creating an online store, which will make it possible for the owner to deal with all kinds of sales, as well as providing services. One of the main advantages of this platform is the fact that it lets your customers proceed with any purchase with only one click. In other words you will be able to sell your products as quick as possible. At the same time Magento platform will also be beneficiary for the owner of the website as he may have no worries about software along with additional services and codes. Moreover Magento ecommerce developer will provide you with truly unique feature: scalable platform. It means that it can be customized to every need of your business throughout its development.

Main Types of Magento Platforms

Every user is able to take the advantage of three different platforms which are available at the moment. Every type of platform is featured by its on characteristics in accordance with your needs. If you are looking for high quality performance, Magento enterprise edition will be the best bet for you. The main advantage of this type of platform is the fact that it is presented as scalable solution for ecommerce. At the same time it can easily be customized to any type of conditions starting from flexible desktop to mobile versions. This version is followed by numerous additional extensions. They make it easy to integrate different apps to other platforms that you might use for your business.

Magento Go is another type of platform. This version will be a perfect choice for those who run a small business. The main advantage of this platform is the fact that it also provides you with reliable hosting. Moreover you will benefit from various efficient business tools and flexible design. Customers will also be supported 24/7. Community edition is the last type of platform. It is mostly used by ecommerce web designers and developers. It lets them edit website in accordance with their needs and needs of their customers. This version is available absolutely free and is followed by community based support.

Numerous Extensions

Those who use Magento platform are also able to take the advantage of thousands of extensions. All of them can be easily integrated to your website without any exceptions. In addition you will be provided with a special private sales feature that makes it possible for you to indicate necessary group of buyers and send them invitations in addition to different promotions and loyalty programs. It means that every potential buyer can be easily turned into a returning customer.

Easy to Manage Website Content

Every Magento program comes along with sophisticated management system that lets you build content for every page of your website. At the same time you will find it rather easy to create a new version of the website in case of necessity as well as build a number of catalogues. You are recommended to use staging option at first. This should be done in order to test new website version or catalogue. All platforms are also featured with the most advanced and innovative search method that is one of the best in comparison with all existing.

Additional Features

Users still have a lot of additional features to benefit from. You can take the advantage of customer store credit feature that makes it easy to utilize your visitors with store credits that can be used for different purposes in accordance with their needs. At the same time you will be able to decide what level of access should be specific customer provided.

Summing Up

Summing up, it should be mentioned that Magento platform is becoming more and more popular each day. At the same time you will not face any difficulties in finding descent Magento development company as well as hire Magento developer. There appear many specialists in this sphere. It means that every person who runs online business is able to receive a very efficient tool that will help to develop your enterprise and bear fruit from every sale. If you still have any doubts, here are the main reasons, why businesspersons are choosing this type of ecommerce platform:

  • free open source platforms for all needs – it means that the code will be open to the public. Everyone is able to download the platform free of charge; huge variety of features and extensions – Magento platform will provide you with all necessary tools, features and extensions that are easily customized to your website. You will benefit from easy content management as well as ability to create new version of the website;
  • flexible platforms – you can easily change already existing features and get yourself new ones in accordance with your needs and purposes. excellent architecture – every
  • Magento platform is built with perfection. It means that you will use a reliable tool for prosperous online business.

Creating an Ecommerce Website

Selling products on-line requires a very different setup from your run-of-the-mill blogging site. Lets look at the things you’ll need to think about when setting up an eCommerce website and help to explain why they cost more to design.

First let me tell you what we’re not going to cover in this article.

We’re not assuming that an eCommerce website is a single web page with some PayPal button codes inserted onto it.

The PayPal buttons are great and work very well for those selling a handful of items, but we’re taking eCommerce to the next level and giving the customer a better on-line shopping experience.

Most modern eCommerce website are applications. They have a user interface, administration settings, store data in a database and follow a work-flow of processes. We’re going to touch on some of these areas.

The Basics
An eCommerce website can be thought of as a play with actors performing it’s scenes.

The main actors in an eCommerce website are:

* The Customer – buys products
* The Website Owner – ships bought products & gets paid
* The eCommerce Application – interface between all the actors
* The Payment Gateway – handles payment transactions (more on this later)
* The Merchant/Business Bank Account – Website owner’s business bank account (more on this later)

The main buying process of an eCommerce website (‘the play’) happens as follows:

1. Customer browses product catalogue
2. Customer adds product to basket
3. Customer buys product and enters check-out process
4. eCommerce Application contacts a Payment Gateway
5. Payment Gateway provides secure customer shipping and payment details entry form
6. Customer securely enters shipping and payment information
7. Payment Gateway contacts Website Owners’ Merchant Bank Account
8. Merchant Bank Account processes payment transaction and returns control to Payment Gateway
9. Payment Gateway returns Customer to eCommerce Application
10. eCommerce Application notifies Customer of successful (or failed) payment
11. eCommerce Application notifies Website Owner of purchase
12. Website Owner ships product to Customer

Of course there’s a lot more detail going on in each step, but hopefully you get the general idea that setting up an eCommerce application is a tad more complicated than your regular blog-style website.

Where Do You Start?
Sounds silly right, but the first step you need to do is think about the types of things you’ll be selling on-line.

Are these products?, i.e. physical items that require packaging and posting or services provided by yourself or another provider e.g. Professional Yak Grooming.

How may products or types of services are you going to offer? Local or International? Are some seasonal? Do you have a finite stock level for particular items? Do you plan to use special offers & discounts? Do you even like yaks?

This leads to customer and payment questions.

Who are your customers? Where are they? How are they going to pay; credit card, cheque, PayPal? Which bank account will I need to set up?

And then there are the support questions.

How do you handle returned goods? How do you refund payments? How do you handle complaints?

Having a think about the products and services you’re going to offer is vital because the first thing a web designer is going to ask you when you’re requesting a quote is “How many things are you selling and to whom?”

The reason is of course time and costs.

Selling 50 products to a UK only customer base using PayPal requires a very different setup and hence costs, to one selling 1000+ products internationally and taking credit card payments.

Lets look closer at some of the important eCommerce application areas.

The eCommerce Application
Essentially, an eCommerce application is a bespoke Content Management System (CMS). So as well as updating posts and blogs it specialises in updating products and services and supporting commerce functions.

Like any CMS, the application splits the eCommerce website into two major parts; the front-end or shop-front where the customer can browse and buy goods and the back-end where you login to an administration dashboard and manage the website options, including the product catalogue.

The Product Catalogue
This will likely be your most important concern and is central to any eCommerce website design.

The product catalogue is where all your goods-for-sale data lives. The product name, description, cost, stock level, pictures etc. are all stored in here.

We sometimes get people asking which files their products are stored in and they get in bit of a tizzy when they can’t find them on the server.

Usually, product catalogues are stored in a database, but don’t worry – you don’t have to know how to use a database. The eCommerce application does that for you through the product catalogue interface in the Administration Dashboard.

Being able to manage this yourself is vital, otherwise you’ll be going back and forward to the web developer and the costs will rack up.

Thankfully, the eCommerce applications that we use, Magento and WordPress e-Commerce, once installed, allow you to manage your own product catalogue from within the web browser.

The Magento product catalogue has advanced options and allows for things like adding discount codes, customer reviews, product videos etc., whereas the WordPress e-Commerce catalogue offers a simpler solution while still covering the essential requirements you’ll need to sell stuff on-line.

So how do you go about entering and updating all this product information?

The Admin Dashboard
Accessing a special web page on your site and entering a username and password will take you to the options part of your eCommerce website. This is commonly known as the Admin Dashboard.

Here, you will be able to update almost every aspect of the website including accessing the product catalogue, shipping costs, currency exchange rates, payment gateways, sales reports etc.

Whichever eCommerce solution you choose from us, we’ll setup some or all of your product catalogue and make sure that customers can purchase items and that you get paid through a payment gateway (more on that late

The Shop Design
Of course your shop will need a look and feel to fit in with your business brand.

Again, just like other CMS’s a web designer will be needed to develop a theme or template which will transform the default shop-front into whatever design you have in mind for your customers.

Themes can be bought off-the-shelf for both WordPress e-Commere and Magento and you can apply these yourself, however, you may prefer to have a design exactly the way you imagined it and different from any of your competitors.

Themes are applied from the Administration Dashboard. You may be able to change a few aspects of the theme, such as your logo, background colour, text colour, however, you’re not going to be able to move parts of the theme around to different areas of the screen. A web designer will need to do this by updating the theme’s code.

Domain Name and Website Hosting
You will of course need a domain name to trade with and a hosting plan to store the website files and databases.

It’s usually best not to purchase a hosting plan until you’ve spoken to a web designer and they have given you an idea of the best solution to implement.

Many of the cheaper hosting plans that are offered to you when purchasing a domain name, do not support databases or database applications. They may charge an extra setup and yearly fee for setting this up.

So try to avoid buying a hosting plan until you talk to a web designer and have an idea of the type of eCommerce solution you’ll need to implement your ideas.

Merchant Bank Accounts vs Business Bank Accounts
Certainly in the UK, you must have a business bank account to legally trade as a business.

Business bank accounts can be used just fine with an eCommerce application but you will need to setup a Payment Gateway service to handle the payment transactions and get the customers money into your bank account.

If you’re opening up a business bank account and your account manager knows you’re going to be running an eCommerce website you may be offered a merchant bank account which is a specialised version of the business account.

The merchant account gives you a Merchant ID number and access to a Payment Gateway service that the bank uses or owns.

It’s likely you’ll need to pay for the setup of a merchant account and it will incur fees, usually on a per-transaction basis.

If you have already setup a merchant account then you will need to make sure your eCommerce application can support the particular payment gateway your bank has given you access to, otherwise you won’t get your money.

e.g. Lloyds TSB uses the Cardnet merchant payment gateway. Royal Bank of Scotland uses the WorldPay merchant payment gateway.

If you were a Royal Bank of Scotland business customer with a merchant account, you would need to make sure your eCommerce application supported the WorldPay gateway.

You don’t need to use the particular merchant account that your business bank offers to trade on-line, but you do need a payment gateway of some sort to handle payments.

That leads us nicely onto payment gateways.

Payment Gateways
We’ve touched on this in the previous section. Essentially, a merchant bank account will give you a payment gateway to use, but you’re limited to just the one that your business bank is affiliated with.

A payment gateway is a service offered by a company.

It handles the payment part of the eCommerce application when a customer proceeds to the checkout to purchase an item.

The payment gateway collects the customers details and payment information securely and contacts your business bank account to complete the money transaction.

This is great for security too as your customers banking details aren’t kept on your eCommerce website, so that’s one less thing to worry about securing.

There are many different payment gateway services with different features and options. As a supplied service they all charge a fee for their use. The fees can include a setup charge and a % commission of the total price of a transaction.

Some payment gateways allow you to pay a monthly or annual fee if your number of transactions are high. This can work out more cost effective for you if your single transactions are high volume but low individual cost.

You’ve probably heard of some of the more well known gateway service providers and not known what they. You’ve also likely used them without even realising they are there. Some of the popular payment gateways are:
PayPal, Google Checkout, SagePay, WorldPay and ChronoPay.

It’s great that you have a choice and the services are very competitively priced so take some time to check out which is best for your business model. If you need some help, we’d be happy to meet up and walk you through the options.

Some payment gateways offer two types of general services; hosted and inclusive.

Hosted Payment Gateways
These options usually don’t require a set-up or monthly fee, however, transaction costs can be higher than an inclusive service.

The PayPal Website Payments Standard service is a good example of this.

Essentially, it limits your customers to having a PayPal account (they must register with the PayPal site) and when it comes to check-out, the customers are transferred from your eCommerce website to the PayPal website for the information gathering and payment transaction, then upon completion redirected back to your eCommerce website.

The downside of this method is really from a branding point of view. You have very limited control of how the payment gateway service, PayPal in this case, looks and operates before it redirects back to your website.

Some customers can be put off by redirecting to another site as confidence in security can be questioned (although PayPal in this instance has a very good reputation).

You’re also limiting the payment method to just those customers who are willing to use the payment gateway’s choice of payment. In this case, the customer must have a registered PayPal account.

A similar process happens if you use the Google Checkout payment gateway.

So what’s the other option?

Inclusive Payment Gateways
Inclusive payment gateways will allow your customers to go through the whole checkout process without (the appearance of) leaving your branded eCommerce website.

I added in “the appearance of” because in some cases your customers will actually leave your website and use the payment gateway service, however, the way it is implemented and embedded makes it looks as if it’s all part of your website and business brand.

So what’s the catch?

There’s usually a setup fee, a minimum subscription period (say 12 months), a monthly fee and of course a whole heap of conditions that apply.

Some particular conditions to look out for are thresholds on the number of transactions per month, or total monthly funds transferred. Payment gateway services can charge extra or insist you upgrade your service if these thresholds are exceeded in a similar way that mobile phone companies will charge you extra if you use up all your inclusive talk or SMS time.

The best benefit of using an inclusive payment gateway is that the whole customer experience from browsing to payment is hosted on your own website. This gives the customer a greater sense of confidence that their data will be kept safe and makes your whole business look and feel more professional.

A good example of this type of service is the PayPal Web Payments Pro.

Securing The Data
If you’re using a payment gateway then the good news is it’s unlikely you’ll be storing sensitive customer payment details on your eCommerce website.

Those types of data will be kept securely in your payment gateway account.

Of course you will be collecting a whole lot of other important and confidential customer information such as name, email, perhaps address, likes, dislikes, a username and password for your site.

All this information needs to be kept secure and your eCommerce application will help with that. The Administration Dashboard will have lots of sections that control who and what can see parts of the collected data.

But that’s not the only security you’ll have to think about. Do you know what happens when you fill out a form on a website and click on submit?

If you have a look at the top of the web browser in the address bar you’ll see the website’s URL address. Most sites will start with http://

(For those that want to know, URL stands for Uniform Resource Location and HTTP stands for Hyper Text Transfer Protocol)

Any web page starting with http:// is transferring data to and from a web server in Plain Text.

This means, that the web page contents, code, images, text, form data are all sent in a format that’s readable to humans. OK, it may not be that readable, but in essence all the information is there in English characters (or whatever language character set your website uses).

Now for some more techie stuff.

When your web page is sent to or received from a web server, there isn’t a 1-to-1 direct connection between your website and the server. The web page data is transferred through hundreds of networks across different countries and through thousands of routing computers and other network devices before arriving at your computer.

This means that at any point during it’s travel, your web page data has the potential to be intercepted and read by whomever.

There isn’t much you can do about the interception part but there is something you can do to make it a darn lot harder for somebody to read and use your eCommerce web page data.

SSL Certificates
Now we’re talking.

Let’s skip the techie bit and quickly tell you what these are and what they do.

You buy an SSL certificate from a web hosting company (annual renewal most likely), install it into your eCommerce website and it encrypts your web page data. Hooorah!

You’ll now notice that parts of your website, likely those that require personal form data to be collected and sent, now start with https://

The addition of that little “s” letter, standing for “Secure”, means that the web page data is encrypted when sent and decoded only at the two end-points; your computer and a web server.

Anyone reading the page in between will see garbled non-readable characters.

You may also see additional signs of a secured web page such as a closed padlock icon.

We would strongly advise you buy an SSL (Secure Sockets Layer) certificate and get this installed and configured for use with your hosting account and eCommerce website.

In Summary
Creating an eCommerce website requires a fair amount of planning.

You’ll need a good web design and web development team to implement your business venture.

It will cost you more and take longer to create than a regular blog or brochure-ware website because of all the design and setup.

You’ll make money – and that’s what’s it’s all about after all…

We hope this helps you start your eCommerce website journey. Of course there’s a heap of things we just didn’t have the time to cover.

Learn more about eCommerce at our website.

A Must – Choosing the Best Ecommerce Platform

It’s equally amazing and obvious how the advent of the internet has changed the way we do things, especially in business. The internet’s speed and reach has played a critical role in how the economy works in the recent years. It’s undeniable influence is incredible. From small humble companies, to huge and sophisticate enterprises, every business today has to incorporate this medium to further sell products and services via an online store.

The market you have now has grown exponentially and with such a huge consumer pool it’s so critical for you to pick the ecommerce platform that’s the absolute best for your kind of business. You’re looking to make a site that’ll bring in your type of customers. Further more, there are lots of varying platforms at their respective prices. For those who haven’t come across this yet, choosing the platform is an anxiety-ridden task. You want to get it right and you want to do it the very first time.

Regardless of your experience, you have quite an advantage reading this article. It’ll give you tips and considerations you’ll have to take in picking an ecommerce platform. The main and most important features of any platform that you’ll find are age, scalability, security, reliability and support. Take note of these aspects for their quality will determine your success in the future. Customers want to be assured that all their transactions with you are secure but as easy to conduct as possible. You should mind the different prices that go with each platform.

There are three types of ecommerce platforms that are common and widely-used right now and here’s a rundown of all of them.

Open Source ecommerce Options

Flexibility is a big advantage with this one, not being confined to the coding rules as you are with software. Open source shopping carts are like cars that are custom-made. You can design them according to your preferences. Certainly open source systems are strong and full-bodied that,. in addition, provide more flexibility.

Though it’s open source, it does come with a price. Here’s where you might back track from using this type of platform. Open source solutions still need to be built and this equates to more time and effort and possibly, cost. Another downer is that there are no free upgrades and no support. You’ll be in a rough and hard place if ever your site crashes so you might want to think about how this will fare.

Hosted ecommerce Solutions

Hosted solutions give you less headaches since you don’t need to slave over the technical operations so that you can concentrate more on your business. Hosted solutions guarantee quick start-up and turn around. Here, you’ll get reliability, scalability, continuous monitoring, full support and unlike open source solutions, free and automatic upgrades. As a system, it’s more robust, so to speak.

By the way, while picking a hosted solution, make certain that your provider’s CISP certified and on Visa’s approved list. Their name has got to be in there to if you want trusted service and to avoid transaction problems.

In a nutshell, hosted solutions are ideal for small to medium sized business. This way you don’t have to spend so much investing in your own IT department. It’s a more simple and affordable way to safeguard your sales without the excessively costly investments.

Licensed Ecommerce Solutions

A licensed solution is a combination of the two types of solutions mentioned above. Here, you get the flexibility that open source solutions can give. It can also integrate third party solutions as your business spreads. This can be a very significant tool to secure you a place in the competitive market.

Most licensed ecommerce solutions usually go for a less price than hosted solutions, despite the start up cost to be higher.

A slight problem is that it really needs to be installed with a licensed cart that should be integrated with your site. You need more than your basic skills and paint by numbers gameplan to achieve this properly. That is, unless you’re a web designer. Otherwise, this wouldn’t be a worry at all.

In Summary

Finishing off, all you have to remember is to choose the platform that fits your respective criteria and your budget. Don’t forget your company’s goals and pick out the features that will work well with them. So there, now you can get about choosing the right ecommerce platform for your microbusiness.