A Must – Choosing the Best Ecommerce Platform

It’s equally amazing and obvious how the advent of the internet has changed the way we do things, especially in business. The internet’s speed and reach has played a critical role in how the economy works in the recent years. It’s undeniable influence is incredible. From small humble companies, to huge and sophisticate enterprises, every business today has to incorporate this medium to further sell products and services via an online store.

The market you have now has grown exponentially and with such a huge consumer pool it’s so critical for you to pick the ecommerce platform that’s the absolute best for your kind of business. You’re looking to make a site that’ll bring in your type of customers. Further more, there are lots of varying platforms at their respective prices. For those who haven’t come across this yet, choosing the platform is an anxiety-ridden task. You want to get it right and you want to do it the very first time.

Regardless of your experience, you have quite an advantage reading this article. It’ll give you tips and considerations you’ll have to take in picking an ecommerce platform. The main and most important features of any platform that you’ll find are age, scalability, security, reliability and support. Take note of these aspects for their quality will determine your success in the future. Customers want to be assured that all their transactions with you are secure but as easy to conduct as possible. You should mind the different prices that go with each platform.

There are three types of ecommerce platforms that are common and widely-used right now and here’s a rundown of all of them.

Open Source ecommerce Options

Flexibility is a big advantage with this one, not being confined to the coding rules as you are with software. Open source shopping carts are like cars that are custom-made. You can design them according to your preferences. Certainly open source systems are strong and full-bodied that,. in addition, provide more flexibility.

Though it’s open source, it does come with a price. Here’s where you might back track from using this type of platform. Open source solutions still need to be built and this equates to more time and effort and possibly, cost. Another downer is that there are no free upgrades and no support. You’ll be in a rough and hard place if ever your site crashes so you might want to think about how this will fare.

Hosted ecommerce Solutions

Hosted solutions give you less headaches since you don’t need to slave over the technical operations so that you can concentrate more on your business. Hosted solutions guarantee quick start-up and turn around. Here, you’ll get reliability, scalability, continuous monitoring, full support and unlike open source solutions, free and automatic upgrades. As a system, it’s more robust, so to speak.

By the way, while picking a hosted solution, make certain that your provider’s CISP certified and on Visa’s approved list. Their name has got to be in there to if you want trusted service and to avoid transaction problems.

In a nutshell, hosted solutions are ideal for small to medium sized business. This way you don’t have to spend so much investing in your own IT department. It’s a more simple and affordable way to safeguard your sales without the excessively costly investments.

Licensed Ecommerce Solutions

A licensed solution is a combination of the two types of solutions mentioned above. Here, you get the flexibility that open source solutions can give. It can also integrate third party solutions as your business spreads. This can be a very significant tool to secure you a place in the competitive market.

Most licensed ecommerce solutions usually go for a less price than hosted solutions, despite the start up cost to be higher.

A slight problem is that it really needs to be installed with a licensed cart that should be integrated with your site. You need more than your basic skills and paint by numbers gameplan to achieve this properly. That is, unless you’re a web designer. Otherwise, this wouldn’t be a worry at all.

In Summary

Finishing off, all you have to remember is to choose the platform that fits your respective criteria and your budget. Don’t forget your company’s goals and pick out the features that will work well with them. So there, now you can get about choosing the right ecommerce platform for your microbusiness.

What Is Magento? Types of Magento Platforms

What is Magento?

Ecommerce offers innovative platforms as well as additional applications which are aimed on developing your website in the most efficient way. It turns out to be a great tool when it comes to making your online business as profitable as possible. Magento platform appears to be one of the most popular platforms due to several features and advantages in comparison with other platforms. Let’s have a closer look on them a find out why every Magento development company has turned into a necessity. First, we need to find out what Magento is. This platform is provided practically by every ecommerce design company and can be used for both small business as well as large enterprises. It will be efficient for creating an online store, which will make it possible for the owner to deal with all kinds of sales, as well as providing services. One of the main advantages of this platform is the fact that it lets your customers proceed with any purchase with only one click. In other words you will be able to sell your products as quick as possible. At the same time Magento platform will also be beneficiary for the owner of the website as he may have no worries about software along with additional services and codes. Moreover Magento ecommerce developer will provide you with truly unique feature: scalable platform. It means that it can be customized to every need of your business throughout its development.

Main Types of Magento Platforms

Every user is able to take the advantage of three different platforms which are available at the moment. Every type of platform is featured by its on characteristics in accordance with your needs. If you are looking for high quality performance, Magento enterprise edition will be the best bet for you. The main advantage of this type of platform is the fact that it is presented as scalable solution for ecommerce. At the same time it can easily be customized to any type of conditions starting from flexible desktop to mobile versions. This version is followed by numerous additional extensions. They make it easy to integrate different apps to other platforms that you might use for your business.

Magento Go is another type of platform. This version will be a perfect choice for those who run a small business. The main advantage of this platform is the fact that it also provides you with reliable hosting. Moreover you will benefit from various efficient business tools and flexible design. Customers will also be supported 24/7. Community edition is the last type of platform. It is mostly used by ecommerce web designers and developers. It lets them edit website in accordance with their needs and needs of their customers. This version is available absolutely free and is followed by community based support.

Numerous Extensions

Those who use Magento platform are also able to take the advantage of thousands of extensions. All of them can be easily integrated to your website without any exceptions. In addition you will be provided with a special private sales feature that makes it possible for you to indicate necessary group of buyers and send them invitations in addition to different promotions and loyalty programs. It means that every potential buyer can be easily turned into a returning customer.

Easy to Manage Website Content

Every Magento program comes along with sophisticated management system that lets you build content for every page of your website. At the same time you will find it rather easy to create a new version of the website in case of necessity as well as build a number of catalogues. You are recommended to use staging option at first. This should be done in order to test new website version or catalogue. All platforms are also featured with the most advanced and innovative search method that is one of the best in comparison with all existing.

Additional Features

Users still have a lot of additional features to benefit from. You can take the advantage of customer store credit feature that makes it easy to utilize your visitors with store credits that can be used for different purposes in accordance with their needs. At the same time you will be able to decide what level of access should be specific customer provided.

Summing Up

Summing up, it should be mentioned that Magento platform is becoming more and more popular each day. At the same time you will not face any difficulties in finding descent Magento development company as well as hire Magento developer. There appear many specialists in this sphere. It means that every person who runs online business is able to receive a very efficient tool that will help to develop your enterprise and bear fruit from every sale. If you still have any doubts, here are the main reasons, why businesspersons are choosing this type of ecommerce platform:

  • free open source platforms for all needs – it means that the code will be open to the public. Everyone is able to download the platform free of charge; huge variety of features and extensions – Magento platform will provide you with all necessary tools, features and extensions that are easily customized to your website. You will benefit from easy content management as well as ability to create new version of the website;
  • flexible platforms – you can easily change already existing features and get yourself new ones in accordance with your needs and purposes. excellent architecture – every
  • Magento platform is built with perfection. It means that you will use a reliable tool for prosperous online business.

Ecommerce Advertising For Profit Maximisation

Using ecommerce advertising on your site allows you to maximize your profits, capturing those visitors not interested in your main product.

Ecommerce advertising allows you to place adverts for other companies and services on your site in the form of banners or, perhaps text adverts using a contextual advertising program such as Google Adsense.

The two most popular forms of advertising are cost per impression and cost per click.

Each has its own benefits:

Ecommerce advertising using the cost per impression model

If you use a cost per impression ecommerce advertising solution, you are making use of the simplest type of ad revenue generation.

This is the best system as you will be paid a certain amount of money for a certain amount of ads being displayed on your website.

Advertisers will vary with how much they will pay, but a good example is $1.00 CPM. If they had the ad campaign set at 500 views, you would get $1.00 for every 500 ads that are displayed on your website.

You don’t have to do a selling job on potential customers of these advertiser’s online businesses in order to benefit from this type of ecommerce advertising. Your job is just to display the advert to your visitors.

You may not get rich using this type of advertising but it is hands off and it may just pay for your hosting costs every month.

Ecommerce advertising using the cost per click model

In addition to displaying the adverts in the cost per impression model above, cost per click ecommerce advertising demands that your visitors click on the advert to visit the advertiser’s site before you get paid.

As you only get paid if a visitor clicks through to the advertisers site why should you consider using the cost per click model?

Simply because you stand to gain more money using this model, particularly in the more competitive niches where advertising budgets are larger and businesses spend more to bring in customers.

You may be able to earn anything from a nickel up to even $70 per click this of course has made the cost per click model very attractive.

Ecommerce advertising using the pay per click model allows you to blend in the adverts into your site. You can change the colors and fonts so that they blend into the existing color scheme of your website.

Arguably the best and most flexible cost per click advertising program is Google Adsense.