What Is Magento? Types of Magento Platforms

What is Magento?

Ecommerce offers innovative platforms as well as additional applications which are aimed on developing your website in the most efficient way. It turns out to be a great tool when it comes to making your online business as profitable as possible. Magento platform appears to be one of the most popular platforms due to several features and advantages in comparison with other platforms. Let’s have a closer look on them a find out why every Magento development company has turned into a necessity. First, we need to find out what Magento is. This platform is provided practically by every ecommerce design company and can be used for both small business as well as large enterprises. It will be efficient for creating an online store, which will make it possible for the owner to deal with all kinds of sales, as well as providing services. One of the main advantages of this platform is the fact that it lets your customers proceed with any purchase with only one click. In other words you will be able to sell your products as quick as possible. At the same time Magento platform will also be beneficiary for the owner of the website as he may have no worries about software along with additional services and codes. Moreover Magento ecommerce developer will provide you with truly unique feature: scalable platform. It means that it can be customized to every need of your business throughout its development.

Main Types of Magento Platforms

Every user is able to take the advantage of three different platforms which are available at the moment. Every type of platform is featured by its on characteristics in accordance with your needs. If you are looking for high quality performance, Magento enterprise edition will be the best bet for you. The main advantage of this type of platform is the fact that it is presented as scalable solution for ecommerce. At the same time it can easily be customized to any type of conditions starting from flexible desktop to mobile versions. This version is followed by numerous additional extensions. They make it easy to integrate different apps to other platforms that you might use for your business.

Magento Go is another type of platform. This version will be a perfect choice for those who run a small business. The main advantage of this platform is the fact that it also provides you with reliable hosting. Moreover you will benefit from various efficient business tools and flexible design. Customers will also be supported 24/7. Community edition is the last type of platform. It is mostly used by ecommerce web designers and developers. It lets them edit website in accordance with their needs and needs of their customers. This version is available absolutely free and is followed by community based support.

Numerous Extensions

Those who use Magento platform are also able to take the advantage of thousands of extensions. All of them can be easily integrated to your website without any exceptions. In addition you will be provided with a special private sales feature that makes it possible for you to indicate necessary group of buyers and send them invitations in addition to different promotions and loyalty programs. It means that every potential buyer can be easily turned into a returning customer.

Easy to Manage Website Content

Every Magento program comes along with sophisticated management system that lets you build content for every page of your website. At the same time you will find it rather easy to create a new version of the website in case of necessity as well as build a number of catalogues. You are recommended to use staging option at first. This should be done in order to test new website version or catalogue. All platforms are also featured with the most advanced and innovative search method that is one of the best in comparison with all existing.

Additional Features

Users still have a lot of additional features to benefit from. You can take the advantage of customer store credit feature that makes it easy to utilize your visitors with store credits that can be used for different purposes in accordance with their needs. At the same time you will be able to decide what level of access should be specific customer provided.

Summing Up

Summing up, it should be mentioned that Magento platform is becoming more and more popular each day. At the same time you will not face any difficulties in finding descent Magento development company as well as hire Magento developer. There appear many specialists in this sphere. It means that every person who runs online business is able to receive a very efficient tool that will help to develop your enterprise and bear fruit from every sale. If you still have any doubts, here are the main reasons, why businesspersons are choosing this type of ecommerce platform:

  • free open source platforms for all needs – it means that the code will be open to the public. Everyone is able to download the platform free of charge; huge variety of features and extensions – Magento platform will provide you with all necessary tools, features and extensions that are easily customized to your website. You will benefit from easy content management as well as ability to create new version of the website;
  • flexible platforms – you can easily change already existing features and get yourself new ones in accordance with your needs and purposes. excellent architecture – every
  • Magento platform is built with perfection. It means that you will use a reliable tool for prosperous online business.

Which Type of Ecommerce is Best For You?

You may have encountered several types of ecommerce that have served your needs either as a customer or business owner. Each type is unique and serves different requirements for Internet users today. If you are setting up your own online business, it is best to understand which type is ideal for you.

The first type of electronic commerce setup is business to business, or B2B in short. This is the most common method used between businesses, especially at wholesale level. Your business gets to collaborate with other organizations that can supply goods for you efficiently and at very cost effective rates.

The second method is business to consumer, or B2C, which is mainly for online retail businesses. B2C enables your customers to buy items directly from your website via a shopping cart to check out their purchases. If you want to implement the B2C system, you should be ready to cater for delivering goods to your customers’ addresses, and this will need a good number of vehicles and staff.

Consumer to business, C2B, is another effective method of interacting with your clients via the Internet. This is whereby you set up your ebusiness and individuals order for services from you. An example of this is in online publishing, where the site owner can provide options for selling books, and it is up to writers to submit their manuscripts to benefit from the service. With C2B, you as the business owner must invest in promoting your ebusiness to your target clients for them to hire your services.

Another popular type of online business is Consumer to consumer, or C2C. It is very popular today and it comes in the form of online auction sites. Here, all you have to do is set up a website and allow clients to connect through buying and selling items amongst each other. You earn profit from charging a transaction fee for every sale that is made on your C2C website.

The last type is the business to employee, B2E, which may not bring in direct funds to your business, but it keeps all your employees informed and in touch with the management and with each other. It is more commonly known as intranet, a system that all employees can log in to using usernames and passwords. On your intranet site, you can place information about your business such as upcoming meetings, announcements, memos, and so on. It greatly improves the efficiency of running your business.

Many organizations combine these options into their businesses as a way of expanding or attracting more clients. Choose the best method that works for your product, business and clients for maximum benefits for you.

Ecommerce Advertising For Profit Maximisation

Using ecommerce advertising on your site allows you to maximize your profits, capturing those visitors not interested in your main product.

Ecommerce advertising allows you to place adverts for other companies and services on your site in the form of banners or, perhaps text adverts using a contextual advertising program such as Google Adsense.

The two most popular forms of advertising are cost per impression and cost per click.

Each has its own benefits:

Ecommerce advertising using the cost per impression model

If you use a cost per impression ecommerce advertising solution, you are making use of the simplest type of ad revenue generation.

This is the best system as you will be paid a certain amount of money for a certain amount of ads being displayed on your website.

Advertisers will vary with how much they will pay, but a good example is $1.00 CPM. If they had the ad campaign set at 500 views, you would get $1.00 for every 500 ads that are displayed on your website.

You don’t have to do a selling job on potential customers of these advertiser’s online businesses in order to benefit from this type of ecommerce advertising. Your job is just to display the advert to your visitors.

You may not get rich using this type of advertising but it is hands off and it may just pay for your hosting costs every month.

Ecommerce advertising using the cost per click model

In addition to displaying the adverts in the cost per impression model above, cost per click ecommerce advertising demands that your visitors click on the advert to visit the advertiser’s site before you get paid.

As you only get paid if a visitor clicks through to the advertisers site why should you consider using the cost per click model?

Simply because you stand to gain more money using this model, particularly in the more competitive niches where advertising budgets are larger and businesses spend more to bring in customers.

You may be able to earn anything from a nickel up to even $70 per click this of course has made the cost per click model very attractive.

Ecommerce advertising using the pay per click model allows you to blend in the adverts into your site. You can change the colors and fonts so that they blend into the existing color scheme of your website.

Arguably the best and most flexible cost per click advertising program is Google Adsense.